Challenges
The world’s most valuable products often rely on disaggregated informal systems.
From sourcing to certification, a lack of integrated, verifiable recognition disconnects brands from the makers behind their handcrafted products and obscures where true value is created. ANAAR addresses this by placing artisans’ skills, methods, and contributions at the heart of authentication.
Solution
Proof of Making™ transforms every step of creation into a trusted and verifiable digital record.
Built on blockchain and verifiable credentials, ANAAR allows brands to authenticate artisans, materials, and processes, streamline compliance, and strengthen supply chain accountability — all while preserving confidentiality and intellectual property.
Impact
By making authenticity visible, ANAAR honours artisans as recognised contributors and turns claims into verifiable proof.
Brands gain clarity, efficiency, and trust; makers gain recognition and market visibility; and consumers gain confidence in the provenance and integrity of the products they value.
Proof of Making™
Proof of Making™ is ANAAR’s foundational technology principle — an authentication layer connecting the act of creation to the systems that govern luxury and fashion supply chains. It transforms craftsmanship into verified data, balancing transparency with dignity.
Why Authentication Matters
Verification implies doubt; authentication establishes trust.
Every artisan, supplier, and product carries a verifiable digital identity that is:
Evident
Immutable, verifiable records that prove every act of making
Selective
Granular control over what is shared and with whom
Persistent
Authentication that endures across time and transactions
Revocable
Holder retain ownership and authority over their credentials
Portable
Seamlessly travels across systems, brands, and partnerships
Intrinsic
Value and authorship embedded within each verified creation
Artisan Network
And Authenticity Registry
ANAAR is a global initiative to trace value to its origins.
Team
Our Partners
